For a mid-size company, which is starting to look for international markets the difficulties and costs are high and time consuming. The Intrix IEM program takes care of the whole international strategy, from the new markets mapping to the strategy definition and implementation.
The IEM program provides a team of experienced consultants; who are able to achieve immediate results. Because of their experience and productivity, the overall costs are much lower if compared to the hiring cost of the company’s own international department structure.
Case Study
CROWN
Crown is the major velvet Brazilian manufacturer, the company is looking to expand their international markets. Crown counts with an export capacity of 30,000 meters / months. The company is already exporting to same Asian countries and starting with some Europeans and wants to enter to major and much complicated markets such as the US. Read more...
Based on defined regions, look for opportunities in foreign markets, defining priority markets to focus;
Develop an entry plan in these markets, select and evaluate potential clients and coordinate the first exports;
Structure the export activities; assisting in the necessary steps to allow the workflow of the export processes follows the growth of the international sales.
Coordinate all the activities related to exports, like selecting the main international shows, promotional material elaboration in foreign languages and defining the best logistics;
Maintain current export contacts and follow up old contacts.
