To enter a new market it is necessary to assess the real opportunity in the country. There are macroeconomic factors that affect business decisions and companies need to analyze those before formulating an entry strategy.
Case Study
KARSTEN TEXTILES : A BIG STEP IN SELLING HOME TEXTILES IN THE US MARKET
In 1994, Karsten had been exporting for many years to the US but was selling through distributors and agents. This has several problems: Prices were too high because of two-tier distribution. End customers were frustrated at being unable to talk directly to the factory. Read more...
